By Damilola Adeyera
Yoruba Language:
Àdàbà ń pògèdè bí pé ẹyẹlé kò gbọ́, ẹyẹlé kúkú gbọ́, títiiri ló ń tiri.
Translation:
The dove recites incantations, supposing the pigeon to be ignorant of them; the pigeon is quite aware of them but pays them no heed and continues its flight unruffled.
What’s the knowledge?
Don’t waste time and energy on gossip, detractors, or silent enemies. Your silence is not a sign of ignorance; in most cases, the best response to distraction or malice is to ignore it and keep your eyes on your own goals ahead
Ojumo Ire is a daily African devotional concept rooted in the rich heritage of African proverbs, folklore, wisdom, and timeless traditions.
Every morning, Atunda TV will awaken its readers to inspiring African proverbs, both old and emerging, offering reflections and practical wisdom that can serve as guides for daily living.
Through Ojumo Ire, ancient wisdom meets contemporary life, reminding us that Africa’s intellectual heritage is not merely something to preserve in museums or history books. It remains a living source of guidance for business, leadership, relationships, community, resilience, and everyday decision-making.
From Lagos to Addis Ababa, Accra to Nairobi, Kigali to Johannesburg, and across the continent, African wisdom carries many languages but speaks to many of the same human experiences.
Ojumo Ire is an invitation to pause, reflect, and begin each morning with a piece of African wisdom.































